11street @ East Malaysia


KUCHING: Tapping into the growing mobility of online shoppers in Malaysia, 11street sees Sabah and Sarawak as major markets to tap into as it strives to expand its operations.

According to 11street chief executive officer Hoseok Kim, East Malaysians are tapping into 11street’s ease of both shopping and selling as it continues to cultivate itself as a trusted and convenient platform, together with a well-curated mobile application to support them in online shopping effortlessly and efficiently anytime, anywhere.

“We definitely see online shopping demand raised from our consumers in East Malaysia,” he told The Borneo Post in an interview recently.

“In terms of buying habits and patterns, we believe that our shoppers from nationwide are similar and looking for a wide variety of quality products at competitive prices.

“From a general perspective, it is common that we see majority buy from categories like fashion and electronics.

However, recently we have seen more diverse buying patterns on 11street as increasingly more shoppers buy from multiple different product categories, including kids and baby, health and beauty, home and living, and also groceries.” Kim highlighted that 11street has a pool of sellers from Sabah and Sarawak that are present on its site selling various types of products under popular categories such as fashion, beauty, electronics and kids & baby and so forth.

This, he said, falls back on the ever-evolving e-commerce market landscape in Malaysia as over the last five years, the scene has seen a more developed infrastructure — such as payment systems and Internet penetration — to support its continued growth.
Source from Borneo Post Online

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